Fulfillment can have many roles
There can be a variety of actions that must take place between the time an order is placed and until it is satisfactorily delivered to the customer. This hierarchy of actions are commonly referred to as fulfillment. In cases it will include building a product to order or even going one step farther it could include engineering the product to order. There are some companies that will provide warehousing and or delivery as part of their contract. It can be just a detailed as the participants want or desire it to be as long as it meets both their needs. Providing any or all of these services has become a business unto itself.
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