Written any press releases lately?

There is an often overlooked tool in the arsenal of anyone engaging in search engine marketing services — the writing and issuing of press releases. Many small business owners believe that press releases are something issued only by large companies — but that is entirely wrong. Small businesses can also issue their own press releases — if you have something newsworthy, something that others in your field or industry would be interested in hearing about, then you should think about issuing a press release. A carefully worded press release, released in the right way to the public can generate a lot of valuable customer inquiries.